Our customer came to us with a requirement for packaging suitable for a range of chocolate-based cake toppings. Clifton Packaging presented its shaped stand up pouch concept, which the customer instantly decided was the perfect format for its innovative range of products. The brief stated that the packaging must stand freely on shelf and be microwaveable.
The finished packaging proposed and developed by Clifton is a unique stand up pouch that is shaped to give the appearance of a pouring jug. Clifton’s in-house design team developed the shape based on tight sizing limitations taking into account various microwave sizes, product fill level and the packing process.
As well as being an eye-catching and easy to use pouch, the final consideration for Clifton was to create a concept that could be packed on a fully automated packing line. Stand up pouches require specialized equipment that can often restrict the size and shaping of the pouch. However, as Clifton can provide a complete solution including packaging and pouch packing, it was able push the limits of the pouch whilst still optimising the packing process.